TITLE

Oh Yes, It's Ladies' Night (Again)

AUTHOR(S)
Wasserman, Todd
PUB. DATE
October 2009
SOURCE
Brandweek;10/19/2009, Vol. 50 Issue 37, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on print advertising for Passionne, a liquor brand, which appeared in the "New York Times Magazine." The advertising features a photograph of five women in what could be interpreted as sexually suggestive lesbian poses. The author notes that another liquor advertisement, for Remy Martin cognac, also had lesbian implications.
ACCESSION #
44917148

 

Related Articles

  • From the Editor.  // Keyboard;Sep2010, Vol. 36 Issue 9, p10 

    The article focuses on the medium of advertisement that people most like in which a poll regarding the medium of advertising is posted in the website of the "Keyboard Magazine" leading to the print advertising as the first choice of the people.

  • Safe sex in advertising. Walsh, Doris // American Demographics;Apr94, Vol. 16 Issue 4, p24 

    Presents the results of a survey made by Maritz Marketing Research for the `American Demographics' magazine on consumers' perceptions regarding use of sex in advertising. Impact of age and gender on consumers' feelings about sex in advertising; Sexy advertising's promotion of sexual harassment;...

  • DEMOGRAPHIC AND COGNITIVE FACTORS INFLUENCING VIEWERS EVALUATIONS OF "SEXY" ADVERTISEMENTS. Sciglimpaglia, Donald; Belch, Michael A.; Gain Jr., Richard F. // Advances in Consumer Research;1979, Vol. 6 Issue 1, p62 

    A trend toward the increasing use of sex in advertisemerits can hardly be disputed. One need only browse through the newspaper or magazines or tune in the television to quickly become aware of the extensive use of some form of sexual content or appeal, whether blatant or suggestive. As...

  • In the Pages of Ms.: Sex Role Portrayals of Women in Advertising. Ferguson, Jill Hicks; Kreshel, Peggy J.; Tinkham, Spencer F. // Journal of Advertising;1990, Vol. 19 Issue 1, p40 

    The stated advertising policy of Ms. magazine precludes the acceptance of advertisements for products that are "harmful" or advertisements that are insulting to women. This study employs manifest and latent content analysis to assess the extent to which Ms. advertising, over the first 15 full...

  • Appendix to accompany Gender differences in Student perceptions of sexual appeals in print adverting.  // South African Journal of Economic & Management Sciences;2012, Vol. 15 Issue 4, p381 

    An appendix is presented of print advertisements that depict sexual appeals.

  • Hunks and kinks. Goldman, Debra // Adweek Western Edition;1/30/95, Vol. 45 Issue 5, p26 

    Comments on 1994 as the year that heterosexual sex became off-limits in advertising. Role reversals; Commercials involving animals.

  • RELATIONSHIP BETWEEN SOCIAL FACTORS AND THE FACTORS AFFECTING EFFECTIVENESS OF ADVERTISEMENTS IN PRINT AND ELECTRONIC MEDIA -- AN ANALYTICAL STUDY. PONGIANNAN, K. // Golden Research Thoughts;Jan2013, Vol. 2 Issue 7, p1 

    Advertisement is a communication whose purpose is to inform potential customers about products and services and how to use and obtain them. Every major medium is used to deliver these messages including: television, radio, movies, magazines, newspapers and internet. It is often placed by an...

  • The reader and the Personal advertisement text. Rodrigues, Paulo Cezar; Menegassi, Renilson José // Acta Scientiarum: Human & Social Sciences;Jul-Dez2005, Vol. 27 Issue 2, p125 

    Current article analyzes the competent reader's role in Personal advertisement texts, whose social circulation is due to publications in newspapers. The research corpus comprises advertisements in local (Maringá, PR, Brazil), regional and national newspapers, between April and September 2004....

  • READERS RESPOND. Peeler, C. Lee; Robinson, Mark; Meador, Larry; Dewitt, Eugene // Advertising Age;11/10/2008, Vol. 79 Issue 42, p18 

    Letters to the editor comment on the articles "Brand vs. Brand: Attack Ads on the Rise" from the October 27, 2008 issue, "You Might Be a Racist When" published online on October 31, 2008, and "Will Print Survive the Next Five Years" from the November 3, 2008 issue.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics