TITLE

Get to grips with the carbon agenda

AUTHOR(S)
Charles, Gemma
PUB. DATE
September 2009
SOURCE
Marketing (00253650);9/30/2009, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the challenges faced by British marketers in promoting effective carbon-labeling initiatives in Great Britain. In previous year, the Carbon Trust has launched successfully its carbon-reduction label to serve as the significant symbol of brand's green certifications. The main goal of carbon-reduction label is to show the total greenhouse gas emission of every product cycle. Brands who are certified by Carbon Trust are required to reduce gas emission in every to years.
ACCESSION #
44805417

 

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