TITLE

FEELING LONELY? GET MORE MAIL

AUTHOR(S)
VIVEIROS, BETH NEGUS
PUB. DATE
October 2009
SOURCE
Multichannel Merchant (Penton Media, Inc.);Oct2009, Vol. 5 Issue 10, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on a mail project that could provide marketing ideas to marketers in the U.S. According to the author, the web site IGotAnEnvelope.com encourages people to leave self addressed stamped envelopes in public places. The envelopes are said to have notes encouraging their finders to enclose something personal and creative inside and then send them back to the owners. The author believes marketers can employ this project in their customer contact strategies.
ACCESSION #
44784647

 

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