Wade, Jared
October 2009
Risk Management (00355593);Oct2009, Vol. 56 Issue 8, p26
Trade Publication
The article examines the impact of online social media on the business operations. The Web 2.0 has provided both professional and amateur users a venue for user-generated content, collaboration, interactivity, and information sharing. Opportunities offered by the Internet to companies include promotional videos for products distributed through platforms like YouTube and the purchase of highly targeted advertisements on social networking sites like Facebook. It cites the case of Dell, which benefited through Twitter with their sales and discounts distributed exclusively on the site. It is stressed that honest and candid dialogue with consumers is the key to online interaction for companies in 2009.


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