TITLE

Losing Its Cool

AUTHOR(S)
Lacter, Mark
PUB. DATE
October 2009
SOURCE
Los Angeles Magazine;Oct2009, Vol. 54 Issue 10, p92
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features the first social networking site, MySpace. While it continues to attract millions of visitors, surveys show that it has been losing to Facebook since June 2009. This means less advertising for the site, whose 900 million advertising deal with Google expires in 2010. Comparisons between Facebook and MySpace are presented and strategies on how MySpace may be able to revamp its advertising strategy are discussed.
ACCESSION #
44380020

 

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