Losing Its Cool

Lacter, Mark
October 2009
Los Angeles Magazine;Oct2009, Vol. 54 Issue 10, p92
The article features the first social networking site, MySpace. While it continues to attract millions of visitors, surveys show that it has been losing to Facebook since June 2009. This means less advertising for the site, whose 900 million advertising deal with Google expires in 2010. Comparisons between Facebook and MySpace are presented and strategies on how MySpace may be able to revamp its advertising strategy are discussed.


Related Articles

  • THE POWER OF MANY. Morrissey, Brian // MediaWeek;12/17/2007, Vol. 17 Issue 46, p12 

    The article discusses the impact of the Internet on the media industry. The Internet is changing media and advertising from a one-to-many, passive proposition to a many-to-many experience focusing on social connectivity. The biggest change in the media industry is how information is accessed,...

  • Social-network search: the missing monetization link. Rubel, Steve // Advertising Age;9/22/2008, Vol. 79 Issue 35, p52 

    The article discusses social networking on the Internet and how it is used in advertising. The social searching through online social networks such as Facebook and MySpace will be experiencing increasing changes. Myspace has an advertising agreement with Google as do Facebook and Microsoft due...

  • When digital giants face off. Koremans, Sonja // B&T Magazine;2/8/2008, Vol. 58 Issue 2645, p10 

    The article focuses on the competition between social networking web sites Facebook and MySpace. It notes that Facebook has dethroned MySpace as the most popular networking web site in Australia in 2007. It mentions that MySpace remains as the social networking giant of the world with 200...

  • Is Facebook Overrated? Hamilton, Anita // Time;12/3/2007, Vol. 170 Issue 23, p48 

    The author discusses the online social networking website Facebook.com. According to the author, while networking is one of the most popular activities on the Internet, users' disinterest in advertisements and lack of commitment may inhibit Facebook Inc.'s growth in the long-run. The article...

  • Bye-Bye MySpace.  // Business Today;2/20/2011, Vol. 20 Issue 4, p134 

    The article reports that MySpace Inc. has let go its 500 employees because of its smaller deal with Google Inc. and decline of its active users. MySpace had 100 million users and a hub for independent musicians and filmmakers but did not expand overseas despite its strong presence in the U.S. It...

  • Social networks three years on: has anything really changed? Adegoke, Yinka // Marketing Week;4/16/2009, Vol. 32 Issue 16, p92 

    The article focuses on how various online social networks have developed in the last three years. It informs that MySpace Inc. continued to grow at a very fast rate and signed a 900m dollars advertising deal with Google Inc. Facebook Inc. was valued at 15bn dollars in an advertising deal with...

  • MySpace, Facebook, Google Integrate Data Portability. Greenwood, Bill // Information Today;Jun2008, Vol. 25 Issue 6, p27 

    The article presents information on the data portability initiatives launched by MySpace, Facebook and Google to give website owners access to social features that can draw in more traffic while letting users synchronize their profiles and friends lists across different sites. MySpace announced...

  • The Year in SOCIAL MEDIA. McEleny, Charlotte // New Media Age;12/17/2009, p17 

    The article takes a look back at the social media industry in 2009 and presents its outlook for 2010. It reports the positive growth of Facebook and Twitter as well as the failure of other networks to cope with the recession such as MySpace which experienced job cuts in Great Britain and the...

  • My space or yours? Schaal, Dennis // Travel Weekly Australia;7/13/2007, Issue 56, p6 

    The article focuses on using social networking sites to advertise products in Australia. According to the author, companies are building pages and furthering their marketing messages in a non-traditional ways on social-networking web sites such as MySpace and Facebook. He added that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics