Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes

Homburg, Christian; Cannon, Joseph P; Krohmer, Harley; Kiedaisch, Ingo
September 2009
Journal of International Marketing;2009, Vol. 17 Issue 3, p1
Academic Journal
The authors examine the effects of both transnationality (cross-border versus domestic exchange) and national culture (U.S. versus German buyers) on the use of three primary modes of governance: (1) the market mechanism, (2) trust, and (3) formal contracts. Drawing on theory, the authors develop a series of hypotheses. Then, they test the model on a sample of more than 500 buyer–supplier relationships. The results show that transnationality and culture both affect the choice of governance modes.


Related Articles

  • Security in Cross-Border Transactions. Goode, Roy // Texas International Law Journal;Winter98, Vol. 33 Issue 1, p47 

    Discusses legal problems associated with the growth and internationalization of security interests. Importance of security in personal property within a country and in relation to cross-border transactions; Increased dependence on security rights in cross-border transactions; Need to ensure...

  • PART TWO: ANALYSIS OF CORPORATE ACTIVITY BY COUNTRY.  // European Retail Digest;Winter1993, Issue 1, p1 

    Identifies the main trends in cross-border retailing in several countries in Western Europe, as of 1994. Exclusion of Austria from the surge of cross-border retail developments during the late 1980s; Factors that provides incentives to retailing in Belgium; Performance of French retailers.

  • U.S. International Services Cross-Border Trade in 2008 and Services Supplied Through Affiliates in 2007. Koncz-Bruner, Jennifer; Flatness, Anne // Survey of Current Business;Oct2009, Vol. 89 Issue 10, p22 

    The article offers information on the exports/imports services and services supplied through the channel of direct investment of the U.S. It states that in 2008, the country's cross-border exports of private services were 525.8 billion dollars and cross border imports were 364.4 billion dollars....

  • European Cross-Border Retailer: Today's trends. Myers, Hayley // European Retail Digest;Autumn2003, Issue 39, p75 

    Focuses on the European cross-border retailing. Factors that contribute to cross-boarder activity; Reason behind the success of the clothing industry in cross-border retailing; Leading European cross-border retailers.

  • Delays at Border Still Hinder Local Economy. Kovach, Lisa // San Diego Business Journal;1/17/2005, Vol. 26 Issue 3, p4 

    Reports on the study by the San Diego Association of Governments, the region's planning agency, which aims at assessing the economic impact of border wait times on the binational community. Efforts of business and government leaders to revitalize cross-border commerce; Impact of the fear of...

  • Home Stretch For DR-CAFTA?  // Latin America Monitor: Central America Monitor;Mar2007, Vol. 24 Issue 3, p1 

    The article predicts that the Costa Rican congress will pass the Dominican Republic-Central America Free Trade Agreement (DR-CAFTA) in the first half of 2007. Several groups have opposed the trade deal including congressional parties, left-wing opposition groups and labor unions. They are...

  • The Impact of Differences in National Cultures on Mergers and Acquisitions. Şliburytė, Laimona // Management of Organizations: Systematic Research;2005, Issue 33, p197 

    The aim of this article is to provide a better understanding of the impact of national culture on the integration phase of cross-border mergers. Other similar studies that have investigated national culture most often have concentrated on whether there are differences between national cultures...

  • Protecting the Free Trade Infrastructure. Wilkins, David H. // South Carolina Business;May/Jun2009, Vol. 30 Issue 3, p8 

    In this article, the author reports on the benefits of cross-border commerce between Canada and U.S. for South Carolina. As reported, South Carolina benefits richly from this partnership in which every minute, more than one million dollars of goods and services cross the border between two...

  • Secretary of state pushes all-purpose identification. Martinez, Michelle // Crain's Detroit Business;8/15/2005, Vol. 21 Issue 33, p29 

    This article asserts that efforts to boost security while protecting cross-border commerce may lead to the creation of a new, all-purpose Michigan identification card. Michigan Secretary of State Terri Lynn Land proposes combining the features of a U.S. passport into a new driver's license to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics