Fallbrook uses PR, event marketing to gain visibility

Morrison, Mary E.
June 2009
B to B;6/22/2009, Vol. 94 Issue 9, p5
The article focuses on the marketing strategy of Fallbrook Technologies Inc., a San Diego, California-based start-up, for introduction of a new technology, called NuVinci, to the automotive market. The company has developed a continuously variable transmission technology with applications for bicycles, light electric vehicles, tractors, automobiles, trucks and utility-class wind turbines. NuVinci has been introduced as a solution to improve the fuel economy and performance of cars and trucks.


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