TITLE

The Ubiquity of the Technique of Goal Setting in Theories of and Approaches to Employee Motivation

AUTHOR(S)
Locke, Edwin A.
PUB. DATE
July 1978
SOURCE
Academy of Management Review;Jul1978, Vol. 3 Issue 3, p594
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Goal setting is recognized, explicitly or implicity, by virtually every major theory of work motivation. It was recognized explicitly by advocates of Scientific Management and of Management of Objectives. Ignored in early versions of Human Relations and expectancy (VIE) theory, it now is more openly acknowledged. Cognitive Growth and Organizational Behavior Modification deny the significance of goal setting in theory, but not when they are put into practice. The ubiquity of goal setting in these theories stem from the general recognition that rational human action is goal directed.
ACCESSION #
4305786

 

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