Low cost marketing techniques that work

Meredith, Brian
July 2009
NZ Business;Jul2009, Vol. 23 Issue 6, p63
Trade Publication
The article reports on marketing strategies useful in an economic crisis. It is important to contact past customers and maintain regular customers as they can increase the sales growth of a business. This includes getting their feedback and sharing valuable offers with them. Encourage customers to offer referrals to the company. A list of communications channels is also presented which includes utilizing newsletters, telephones and organizing workshops.


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