TITLE

Collective Strategy: Vice or Virtue?

AUTHOR(S)
Bresser, Rudi K.; Harl, Johannes E.
PUB. DATE
April 1986
SOURCE
Academy of Management Review;Apr1986, Vol. 11 Issue 2, p408
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study examines opportunities and risks of collective strategies. Some dysfunctional outcomes of collective strategies include their tendencies: to reduce strategic flexibility; to increase the impact of external disturbances; to lower organizational adaptability; and to attract new entrants. A model is developed which provides an integrated analysis of the consequences of collective strategy; it highlights the dialectical relationship between collective and competitive strategies. Possibilities for avoiding or muting the dysfunctions of collective strategies are discussed.
ACCESSION #
4283447

 

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