Wall Street's New Pitch

Noonan, David
March 2001
Newsweek (Atlantic Edition);03/26/2001 (Atlantic Edition), Vol. 137 Issue 13, p88
Focuses on the advertising for the financial-services industry in the United States. How the brokerages are trying to reinvent their marketing strategies in a period of economic slowdown; Discussion of the advantage of using a 'soft-sell' technique in ads that feature home and family; Example of Citibank's promotion, which targets households with a specific income, created by Fallon Minneapolis.


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