Eco Movement Hitting Its Stride

Tran, Khanh T. L.; Isabelle, Simon
May 2009
WWD: Women's Wear Daily;5/23/2009, p22B
Trade Publication
The article reports that denim manufacturers are employing a variety of dyeing and finishing techniques in response to consumer demand for eco-friendly denim. Starr Dailey-Webb, a former model who started an all-organic line of denim called Aoki Jeans in 2004, recalled the difficulties in bringing her idea to life. In 2008, the boutique brands have been joined by mainstream players such as Guess Inc., J Brand, and Joe's Jeans, who have introduced organic cotton bottoms for the first time.


Related Articles

  • Color, New Denim Styles Liven Pulse. Wilson, Beth // WWD: Women's Wear Daily;1/27/2005, Vol. 189 Issue 18, p19 

    Reports on the sale of polo shirts and new style of denims by urbanwear retailers in the U.S. Midwest during the Pulse apparel show in Chicago, Illinois in January 2005. Decline in sales of women's clothing; Styles of jeans offered at Pulse.

  • Yanük's Knits. Greenberg, Julee // WWD: Women's Wear Daily;6/24/2004, Vol. 187 Issue 131, p10 

    Reports that Yan¨k denim brand has launched a line of knit tops for fall retailing in the U.S. in 2004. Target market for the tops; Materials used; Statement from Yan¨k's designer Ya-el Torbati about the clothing line; Costs of the clothing line.

  • Dress-to-impress fashion trend drives up denim. Karr, Arnold J.; Howell, Dan // Discount Store News;10/26/98, Vol. 37 Issue 20, pA14 

    Focuses on efforts of mass merchants and their jeans suppliers to meet the high demand for fashion denims for young men's and junior's customers. Preparation for a shift in denim from more basic styles to fashion-forward models; Discount stores' adjustments to accommodate the teen customer;...

  • BEST TO REMAIN SKEPTICAL ABOUT ORGANIC CLAIMS. Leonard, Julia // ICIS Chemical Business;8/4/2008, Vol. 274 Issue 5, p7 

    The article presents the author's comments on the authenticity of organic garments. According to the author, most of the garments are made from synthetic materials that use petro-chemicals, and are thus nonbiodegradable. He states that how can a consumer trust that the retail industry is...

  • A kinder cut [green manufacturing]. Fry, Carolyn // Engineering & Technology (17509637);10/10/2009, Vol. 4 Issue 17, p56 

    As consumers increasingly demand products manufactured with minimal environmental and social impacts, retailers are encouraging their suppliers to improve their environmental and ethical credentials. The article discusses the movement for green garments in Sri Lanka. This movement aimed in...

  • WWD DENIM IN DEPTH.  // WWD: Women's Wear Daily;5/21/2009, Vol. 197 Issue 107, p6B 

    The article presents news briefs from the denim industry. Los Angeles, California contractors are cutting the cost of making a garment and lowering order minimums. Denim labels that flocked to London, England's Carnaby Street in recent years are finding that the area is proving to be resilient...

  • Brands Aiming For Lifestyle Status. Groves, Ellen // WWD: Women's Wear Daily;5/21/2009, Vol. 197 Issue 107, p40B 

    The article discusses the meager impact of the global financial crisis on denim labels. Several brands seek to enter new retail channels and offer a wider price range via new categories. For the brands, it's not only a question of image but also of survival, according to Gilles Bellaloum, chief...

  • Eco Intoxification. Marsh, Emilie // WWD: Women's Wear Daily;3/22/2007, Vol. 193 Issue 61, p10 

    The article reports on the Intoxica brand of denim created by Belgian designer Kentroy Yearwood. He said 80 percent of Intoxica's styles contain organic fabrics and all items are produced in fair-trade factories. First launched as a high-end denim line for men, Intoxica's debut women's...

  • XOXO Adds Premium and Plus. DeCarlo, Lauren // WWD: Women's Wear Daily;8/25/2005, Vol. 190 Issue 42, p8 

    Reports on the planned launch of the first premium denim collection and plus size line of denim clothing from contemporary brand XOXO in fall of 2005. Features of the collection, according to Cindy Lang, design director for XOXO premium denim; Denim cut and style to be included in the fall...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics