TITLE

Eco Movement Hitting Its Stride

AUTHOR(S)
Tran, Khanh T. L.; Isabelle, Simon
PUB. DATE
May 2009
SOURCE
WWD: Women's Wear Daily;5/23/2009, p22B
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that denim manufacturers are employing a variety of dyeing and finishing techniques in response to consumer demand for eco-friendly denim. Starr Dailey-Webb, a former model who started an all-organic line of denim called Aoki Jeans in 2004, recalled the difficulties in bringing her idea to life. In 2008, the boutique brands have been joined by mainstream players such as Guess Inc., J Brand, and Joe's Jeans, who have introduced organic cotton bottoms for the first time.
ACCESSION #
41880378

 

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