SUV sellers pin hopes on new hires

Halliday, Jean
March 2001
Advertising Age;3/5/2001, Vol. 72 Issue 10, p38
Trade Publication
The article reports on Land Rover and Isuzu's hiring of top marketing executives to boost the sales of the company in the United States. Jon Williams has been hired as vice president of market of Land Rover of North America while Rick Balsiger has been hired by American Isuzu Motors as vice president of marketing. Land Rover will launch a test-drive initiative.


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