Merkle launches healthcare practice

Comer, Ben
May 2009
Medical Marketing & Media;May2009, Vol. 44 Issue 5, p30
Trade Publication
The article reports on the launch of a healthcare practice made by Merkle, a database marketing agency. It notes that the launching was headed by Jeff Wiltrout, former director of integrated marketing of GlaxoSmithKline. According to Wiltrout, the company is in need to use data in order to drive analytics through using customer center approach from being brand-centric.


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