TITLE

The Motivation Scale for Sport Consumption: Assessment of the Scale's Psychometric Properties

AUTHOR(S)
Trail, Galen T.; James, Jeffrey D.
PUB. DATE
March 2001
SOURCE
Journal of Sport Behavior;Mar2001, Vol. 24 Issue 1, p108
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The purpose of this study was to develop the Motivation Scale for Sport Consumption (MSSC) to measure the motivations behind sport spectator consumption behavior. Previous efforts to develop scales to measure spectator motives have demonstrated weaknesses in content, criterion, and construct validity. Accordingly, the content validity, criterion validity, construct validity, and internal consistency of the MSSC were examined to determine whether the instrument accurately and appropriately measures the motivations of sport spectators. The weaknesses of previous scales are presented and then the psychometric properties of the MSSC are assessed. The results indicate that the MSSC does possess the psychometric properties requisite for accurately and reliably measuring the motivations of sport spectator consumption behavior.
ACCESSION #
4114024

 

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