TITLE

Java Straight Up

AUTHOR(S)
Grimm, Matthew
PUB. DATE
February 2001
SOURCE
American Demographics;Feb2001, Vol. 23 Issue 2, p66
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing for Cafe Latte, a coffee drink developed by the Procter and Gamble company. Target market of the company in the United States; Evaluation of the company's advertising campaigns; Assessment of the coffee drink.
ACCESSION #
4047163

 

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