TITLE

GE kicks off 'Now' campaign

AUTHOR(S)
Maddox, Kate
PUB. DATE
March 2009
SOURCE
Waste & Recycling News;3/16/2009, Vol. 14 Issue 23, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a new advertising campaign has been launched by General Electric Co. (GE) in February 2009, beginning with a TV spot shown during the broadcast of Super Bowl XLIII. As reported, the campaign, called "Now," which shows how GE is solving some of the world's toughest environmental problems, includes TV and print advertisements developed by BBDO New York and online advertisements developed by Goodby, Silverstein & Partners, San Francisco.
ACCESSION #
40211185

 

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