GE kicks off 'Now' campaign

Maddox, Kate
March 2009
Waste & Recycling News;3/16/2009, Vol. 14 Issue 23, p13
Trade Publication
The article reports that a new advertising campaign has been launched by General Electric Co. (GE) in February 2009, beginning with a TV spot shown during the broadcast of Super Bowl XLIII. As reported, the campaign, called "Now," which shows how GE is solving some of the world's toughest environmental problems, includes TV and print advertisements developed by BBDO New York and online advertisements developed by Goodby, Silverstein & Partners, San Francisco.


Related Articles

  • Hyundai Strives for 'Universal Truth' With Its 4 Super Bowl Spots. Richards, Katie // Adweek;1/29/2016, p1 

    The article discusses advertising plan of Hyundai Corp. during Super Bowl 50. It is stated that four spots, created by Innocean Worldwide, will be presented by the firm during the season to appeal everyone. It is stated that three all-star directors and two big-name celebrities, Ryan Reynolds...

  • GoldenPalace.com's Losing Streak. Levey, Richard H. // Direct;3/15/2004, Vol. 16 Issue 4, p19 

    Comments on the failure of the advertising campaign of GoldenPalace.com during the 2004 Super Bowl halftime show. Promotion of the online casino using the naked Mark Roberts; Impact of the incident involving the so called wardrobe malfunction of singer Janet Jackson; Remarks of Frederic Sebag,...

  • Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes. Johnson, Lauren // Adweek;12/12/2014, p1 

    The article discusses a decision by Unilever's skin care products brand Dove Men+Care to launch an advertisement campaign in the 2015 Super Bowl (SB) professional football championship game to be hosted by the city of Glendale in Arizona. Topics covered include the brand's advertisement during...

  • NFL Keeps Motoring to Detroit; SI for Kids Kicks It Up a Notch. Janoff, Barry // Brandweek;1/9/2006, Vol. 47 Issue 2, p14 

    The article offers news briefs related to marketing as of January 2006. the NFL broke the seventh in its season-long Road to Forty campaign, The Playoffs, with actor Don Cheadle returning to muse about the league's past, present and future. "Sports Illustrated for Kids" magazine this year will...

  • Silestone at the Super Bowl.  // Stone World;Mar2005, Vol. 22 Issue 3, p28 

    Reports on the move of Cosentino USA, producer of Silestone quartz surfacing, to promote its line of surfacing at the Super Bowl in the U.S. Feature of the brand in a 30-second national spot on the telecast of the tournament; Reason of the company in selecting the tournament to launch its...

  • GE Plucks an Online Winner with Smart Grid.  // Brandweek;10/12/2009, Vol. 50 Issue 36, pS5 

    This article describes the online advertising campaign created by BBDO New York for General Electric Company's Smart Grid electronics and services for a more efficient and sustainable energy network. The ads are intended primarily for business executives, but they are also suitable for consumers...

  • Ted Sann On the Spot. Parpis, Fleftheria // Adweek;1/26/2004, Vol. 45 Issue 4, p28 

    The article presents an interview with the chief creative officer of BBDO New York Ted Sann. Sann, 58 years old, joined BBDO three decades ago. His favorite Super Bowl advertisement is the 1995 Pepsi Co.'s 'Inner Tube' advertisement. McDonald's advertisement is one of his all-time favorites....

  • Snickers' Brady Bunch Ad Wins First Super Clio for Best in the Big Game. O'Leary, Noreen // Adweek;2/6/2015, p1 

    The article announces that confectionery manufacturer Snickers' Brady Bunch advertisement created by advertising agency BBDO New York, has won the Super Clio award for the best commercial in the U.S. Super Bowl football league as of February 2015.

  • Snickers Just Ran a Mini-Sequel to Its Marilyn Monroe Super Bowl Ad During Colbert. Nudd, Tim // Adweek;2/10/2016, p26 

    The article features the candy bar brand Snickers' television advertisement during the 2016 Super Bowl broadcast developed by agency BBDO New York.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics