A brochure that really sells your practice

Chesanow, Neil
March 1998
Medical Economics;03/09/98, Vol. 75 Issue 5, p59
Trade Publication
Looks at ways in which brochures can be used to advertise your medical services. Comments from Karen Zupko, a practice management consultant in Chicago; Benefits of a brochure; Type of information a brochure should have; What is required when producing a brochure; What you need to know when designing a brochure. INSETS: Where to find a graphic designer;Giving brochures to patients: Where you do it makes a difference.


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