Microsoft starts MSN global drive

Dwek, Robert
October 2000
Marketing Week;10/26/2000, Vol. 23 Issue 39, p15
Trade Publication
Reports on the global campaign for MSN, the leading website brand from Microsoft. Objective of the worldwide consumer marketing campaign of building MSN as a global consumer brand; Emergence of the concept from the worldwide research conducted by MSN; Target audience of the campaign.


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