TITLE

Microsoft starts MSN global drive

AUTHOR(S)
Dwek, Robert
PUB. DATE
October 2000
SOURCE
Marketing Week;10/26/2000, Vol. 23 Issue 39, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the global campaign for MSN, the leading website brand from Microsoft. Objective of the worldwide consumer marketing campaign of building MSN as a global consumer brand; Emergence of the concept from the worldwide research conducted by MSN; Target audience of the campaign.
ACCESSION #
3930825

 

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