TITLE

Curious Case Of Credit Crunch

AUTHOR(S)
Davis, Rob
PUB. DATE
March 2009
SOURCE
NZ Marketing Magazine;Mar2009, Vol. 28 Issue 2, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the credit crunch on the marketing sector in New Zealand. It is noted that the credit crunch had been blamed for marketing woes, even surpassing the problem of global warming. The tendency of clients to ignore the impact of the credit crunch on the microbusiness sector is also cited.
ACCESSION #
38597940

 

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