TITLE

Land Rover hires first e-marketing chief

AUTHOR(S)
Rosier, Ben
PUB. DATE
November 2000
SOURCE
Marketing (00253650);11/23/2000, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Land Rover's appointment of Nina Larsen as the company's first dedicated web marketing chief to promote its global online activity in Great Britain. Job responsibilities; Career background.
ACCESSION #
3856363

 

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