TITLE

New reality for nets: Everything changes

AUTHOR(S)
Schneider, Michael
PUB. DATE
April 2009
SOURCE
Variety;4/20/2009, Vol. 414 Issue 10, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the television programming of the broadcast television networks for the 2009-2010 prime time television program season. The networks have developed several strategies to cope with declining audiences due to competition from cable television. These include extending the broadcast time of popular reality programs such as "Dancing With the Stars" and scheduling programs with lower ratings if they are also less expensive to produce.
ACCESSION #
38316384

 

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