TITLE

Tune up for tough times

AUTHOR(S)
Shields, Joe
PUB. DATE
April 2009
SOURCE
Medical Marketing & Media;Apr2009, Vol. 44 Issue 4, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers strategies for pharmaceutical marketers to keep their business running amidst the current recession in the U.S. One is to sell big ideas to acquire necessary funding from senior management. Another is to use the design thinking approach to solve business problems. Marketers are also asked to apply the telescoping technique in the business.
ACCESSION #
38127876

 

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