TITLE

Spin won't work for products or political parties

AUTHOR(S)
Colman, Tony
PUB. DATE
November 2000
SOURCE
Marketing (00253650);11/16/2000, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the author's marketing experiences before his election as member of parliament for Putney, London, England. Joining of Unilever after college graduation; Establishment of the retail store, Top Shop, in 1969; Application of marketing principles to projects of the Merton Council in 1991; Views on marketing strategies for the elections in Great Britain in 2001.
ACCESSION #
3812183

 

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