Terminology matters: Why 'social media' sucks

Bernoff, Josh
April 2009
Advertising Age;4/20/2009, Vol. 80 Issue 14, p17
Trade Publication
The author discusses the term "social media," arguing that it is a misleading term, especially for advertisers. There are said to be only a few parallels and many significant differences between the online social networks associated with Web 2.0 technologies and the traditional mass media. Therefore, it is said that the phrase "social media" should be replaced, in order to avoid misleading implications.


Related Articles

  • Is Social Networking for You? MOLISANI, JACK // Intercom;Jun2010, Vol. 57 Issue 6, p8 

    The article discusses the opportunities and lessons in social media marketing. It is mentioned that members of social networking sites started to use such sites to advertise their products and services when their popularity rapidly increased. The website Web 2.0 lets users get recommendations...

  • Fandom squared: Web 2.0 and fannish production. Watson, Jeff // Transformative Works & Cultures;2010, Vol. 5, p12 

    In this article, the author reports on the broader implications of Web 2.0 for the relationships between media right holders and fan producers, and the difficulties in negotiating areas of competing interests. The author says that the Web 2.0 business model, canonically described by Tim O'Reilly...

  • SOCIAL BUSSINESS. Liedo, Juan // Capital Humano;may2013, Vol. 26 Issue 276, p16 

    No abstract available.

  • The New WILD WEST. Wade, Jared // Risk Management (00355593);Oct2009, Vol. 56 Issue 8, p26 

    The article examines the impact of online social media on the business operations. The Web 2.0 has provided both professional and amateur users a venue for user-generated content, collaboration, interactivity, and information sharing. Opportunities offered by the Internet to companies include...

  • Social Networks as Marketing Tools. ERRAGCHA, NOZHA; ROMDHANE, RABIAA // Journal of Internet Banking & Commerce;Apr2014, Vol. 19 Issue 1, p1 

    The aims of this paper is to reinforce the literature on the digital social networks and their influences on the marketing Having presented and categorized the digital social, networks, we highlighted, the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed...

  • Comunicación, redes sociales y democracia en la mirada de periodistas argentinos. De La Torre, Lidia; Dillon, Alfredo // Cuadernos de Información;2012, Issue 30, p61 

    This study analyzes the impact of social network sites, especially Twitter, on the production and consumptions of news in Argentina based on interviews to several journalists from national news media. The study examines how journalists understand changes in both journalistic routines and the...

  • LETTERS. Robinson, Simon; Keen, Jared; Emerson, Michael; Toumisto-Inch, Hanne // New Media Age;12/20/2007, p13 

    The article offer views on various issues and topics related to mass media and marketing. One person focused on surveys that highlighted a lack of understanding about the business benefits of Web 2.0 technology. Another person focused on the decline in the number of direct mail coupon...

  • It's Twitter Time. Hammer, MC // MediaWeek;7/20/2009, Vol. 19 Issue 28, p8 

    The author offers opinions on the use of the microblog online social network Twitter in marketing. He states that the rise of such social media has completely altered marketing and communication for celebrities such as himself by providing a means of interaction with the audience previously...

  • Herramienta de marketing y posicionamiento de los cibermedios iberoamericanos. TEJEDOR, SANTIAGO // Cuadernos de Información;2010, Issue 27, p15 

    This article analyzes the various applications of the social web in the cybermedia of Latin America, Spain and Portugal. The study -- based on research on 70 online mass media, and interviews with researchers investigators, cyberjournalists and well-know authors specialised in the thematic area...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics