TITLE

Dawn of the post "Star Anchor" Era

AUTHOR(S)
Malone, Michael
PUB. DATE
April 2009
SOURCE
Broadcasting & Cable;4/6/2009, Vol. 139 Issue 14, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the efficiency of news anchors in creating a market in the U.S. A newscast program sells because of the content of report delivered. Some viewers believe that anchors doing field broadcasting are more credible that the newsroom reporting. However, the news anchors in the newsroom has been viewed to be important because they are able to bond with the marketplace.
ACCESSION #
37796410

 

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