Dawn of the post "Star Anchor" Era

Malone, Michael
April 2009
Broadcasting & Cable;4/6/2009, Vol. 139 Issue 14, p10
The article focuses on the efficiency of news anchors in creating a market in the U.S. A newscast program sells because of the content of report delivered. Some viewers believe that anchors doing field broadcasting are more credible that the newsroom reporting. However, the news anchors in the newsroom has been viewed to be important because they are able to bond with the marketplace.


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