TITLE

CUT TO THE CHASE

PUB. DATE
November 2000
SOURCE
B to B;11/06/2000, Vol. 85 Issue 18, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Commends the online advertisement of American Express Co. for its service that holds restaurant reservations with a credit card number and charges people for not showing. Target market; Use of banners to advertise a segment of a business to a segment of an audience.
ACCESSION #
3779348

 

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