Amid cutbacks, ShamWow marches on

Neff, Jack
March 2009
Advertising Age;3/23/2009, Vol. 80 Issue 10, p1
Trade Publication
The article focuses on direct response television advertising used in direct marketing of consumer products. Such advertising, which runs for at least twice as long as the traditional 30-second television commercial, has become increasingly prevalent on broadcast and cable television in 2009. As larger advertisers cut spending due to the recession, the makers of these products are able to purchase advertising time more cheaply to fill the gap.


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