Getting Strict With Negative Option Marketing

Knowles, Jeffrey D.; Berge, Ellen T.
March 2009
Response;Mar2009, Vol. 17 Issue 6, p60
The article discusses the principles designed by the Division of Enforcement of the U.S. Federal Trade Commission (FTC) for making online negative option offers. It discusses the provisions of the FTC principles, including its focus, recommendations and requirements. It also examines the various forms of negative option marketing, such as free-trial offers, continuity plans and pre-notification plans.


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