How Rental Got Its Groove Back

Gruenwedel, Erik
February 2009
Home Media Magazine;2/23/2009, Vol. 31 Issue 8, p1
Trade Publication
The article highlights the resurgence of the DVD rental business in the U.S. despite the economic crisis in 2009. Netflix was noted to exceed 10 million subscribers, including 600,000 new members since the beginning of the year. The company posted 30% compound annual subscriber growth and remained profitable since its launch in 1999. Blockbuster also reported five consecutive quarters of same-store sales growth while Movie Gallery together with subsidiary Hollywood Video recorded more than $1 billion in revenue after filing for bankruptcy in 2007.


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