Qualcomm Guns for Intel, Microsoft

Medford, Cassimir
November 2008
Red Herring;11/14/2008, p2
Trade Publication
The article reports on the entry of Qualcomm in the personal computer (PC) and PC applications industries. The San Diego, California-based microchip maker built its business and reputation on blending digital engineering and mobile communications. According to chief executive officer (CEO) Paul Jacobs, the company will now be more application-focused. Qualcomm rolled out a dual-CPU Snapdragon single-chip technology that targets more advanced mobile computing devices than its predecessor.


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