TITLE

APPLE CHANGES THE RULES

AUTHOR(S)
Wildstrom, Stephen
PUB. DATE
January 2009
SOURCE
BRW;1/8/2009, Vol. 30 Issue 50, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Apple has changed the telecommunication industry with its introduction of iPhone. AT&T became the big winner when it signed on as the exclusive iPhone carrier in the U.S. AT&T activated 2.4 million of the 3G iPnes in 2008, with 40 percent of the consumers coming from rival operators. Apple has rewritten the rules concerning the relationship between handset makers and smartphone software publishers, carriers and consumers.
ACCESSION #
36439299

 

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