TITLE

M&C keeps 5m pounds Lastminute brief

AUTHOR(S)
McCawley, Ian
PUB. DATE
August 2000
SOURCE
Marketing Week;8/24/2000, Vol. 23 Issue 30, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the extension of the advertising contract of Lastminute.com with M&C Saatchi with Lastminute.com in Great Britain. Competitors of M&C in the advertising contract of Lastminute.com; Information offered in the Web site of the company; Role of M&C on the establishment of the electronic commerce brand of Lastminute.com.
ACCESSION #
3632631

 

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