M&C keeps 5m pounds Lastminute brief

McCawley, Ian
August 2000
Marketing Week;8/24/2000, Vol. 23 Issue 30, p11
Trade Publication
Reports the extension of the advertising contract of Lastminute.com with M&C Saatchi with Lastminute.com in Great Britain. Competitors of M&C in the advertising contract of Lastminute.com; Information offered in the Web site of the company; Role of M&C on the establishment of the electronic commerce brand of Lastminute.com.


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