My Breakfast with Amory Lovins

Orsak, Geoffrey C.
January 2009
Design News;1/5/2009, Vol. 64 Issue 1, p32
Trade Publication
The article provides information on iconoclast Amory Lovins. It cites that Lovins has founded the Rocky Mountain Institute (RMI) in Aspen, Colorado and its goal is to achieve radical energy efficiency. He is an advocate on using the energy sources effectively and efficiently. RMI is beginning to implement an initiative "10Xe" which aims to find ways to achieve order of magnitude improvements in engineering.


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