TITLE

Motives Behind the Use of Social Networking Sites: An Empirical Study

AUTHOR(S)
Bolar, Kartikeya P.
PUB. DATE
January 2009
SOURCE
ICFAI Journal of Management Research;Jan2009, Vol. 8 Issue 1, p75
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Social networking sites are web-based services which allow individuals to create profiles, articulate and communicate with others. This paper identifies seven motives behind the use of social networking sites and discusses factors such as frequency of use and influence of social networking sites on the lives of users.
ACCESSION #
36085049

 

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