Motives Behind the Use of Social Networking Sites: An Empirical Study

Bolar, Kartikeya P.
January 2009
ICFAI Journal of Management Research;Jan2009, Vol. 8 Issue 1, p75
Academic Journal
Social networking sites are web-based services which allow individuals to create profiles, articulate and communicate with others. This paper identifies seven motives behind the use of social networking sites and discusses factors such as frequency of use and influence of social networking sites on the lives of users.


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