New 'E&P' poll reveals very active readership

Strupp, Joe
September 2000
Editor & Publisher;09/25/2000, Vol. 251 Issue 39, p7
Trade Publication
Reports on the results of a survey showing the growth in newspaper readership in the United States. Reliance by readers on newspapers over television for coverage of presidential campaigns; Estimated number of people who regularly read newspapers.


Related Articles

  • A Typology of Newspaper Readers. Ruotolo, A. Carlos // Journalism Quarterly;Spring88, Vol. 65 Issue 1, p126 

    Focuses on the identification of different types of newspaper readers in the U.S. Method used in profiling newspaper readers; Detection of the linkage of the types of readers; Use of the newspaper by the instrumental readers as a tool for daily living.

  • Fla. adults favor newspapers.  // Editor & Publisher;10/05/96, Vol. 129 Issue 40, p23 

    Reports on the findings of a new survey on newspaper readership among adult population in Florida. Most-often read sections; Readership in advertising categories.

  • Regional Newspaper Average Issue Readership — 1 Year Data.  // AdMedia;Sep2002, Vol. 17 Issue 8, p31 

    Presents a chart depicting the regional newspaper average issue readership in New Zealand. Dominance of Waikato Times over other newspapers; Average issue readership of Daily News; Reference to the Nielsen Media Services National Readership Survey.

  • Daily Newspapers National Report.  // AdMedia;Sep2002, Vol. 17 Issue 8, p32 

    Presents a chart depicting the daily newspaper readership in New Zealand. Dominance of NZ Herald; Number of readership of All Dailies; Reference to the Nielsen Media Services National Readership Survey.

  • Readership on a roll, downhill. Nicholson, Joe // Editor & Publisher;04/24/2000, Vol. 133 Issue 17, p48 

    Focuses on a study by the Newspaper Association of America, which suggests that newspaper readership in the United States decreased in spring of year 2000. Analysis of Scarborough Research market data; Competitive Media Index; Factors behind circulation and readership declines; Newspapers'...

  • Profile of the news consumer. Hernandez, Debra Gersh // Editor & Publisher;01/18/97, Vol. 130 Issue 3, p6 

    Summarizes the findings of a study, entitled `Profile of the American News Consumer,' conducted by the Radio and Television News Directors Foundation (RTNDF). Disparity in news interest and consumption among demographic groups; Disparities between gender, age and education when political/social...

  • Read `em, cowboys! Fitzgerald, Mark // Editor & Publisher;04/03/2000, Vol. 133 Issue 14, p12 

    Focuses on a readership survey indicating that Wyoming has a greater proportion of newspaper readers than the national average. Percentage of the state's adult population who read and subscribe to newspapers.

  • ARF sets guidelines on audience research for business publications.  // Marketing News;1/16/89, Vol. 23 Issue 2, p6 

    The article reports on the guidelines issued by the Advertising Research Foundation (ARF) to raise the quality of audience research for business publications. The ARF noted that the method of readership measurement proposed in the guidelines can improve readership results for publications. The...

  • The Audience Measurement TRAP.  // Folio: The Magazine for Magazine Management;Dec2004, Vol. 33 Issue 12, p24 

    Reports on the insistence of advertisers to measure magazines through ratebase and total audience. Comment from Jack Kliger of Hachette Filipacchi on the issue; View of publishers on the bases of measuring magazines; Discussion of the idea of reader engagement research as an alternative to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics