Hook, Line and Sinker

Mills, Lara
May 2003
Applied Arts Magazine;May/Jun2003, Vol. 18 Issue 3, p40
The article provides information on Rethink Inc., an advertising agency based in Vancouver, British Columbia. The company is claimed to have commenced operation in the late 1999 without any client, business plan, as well as outstanding financial support to back partners Chris Staples and Ian Grais. After its opening, however, the partners accordingly conceptualized a vision which is to keep people away from working in a sweatshop.


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