TITLE

A Holiday Song for the Ages

PUB. DATE
December 2008
SOURCE
Adweek;12/15/2008, Vol. 49 Issue 37, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a holiday advertisement for Coca-Cola and Wal-Mart. It states the advertisement was created by The Martin Agency and Leo Burnett, and presents a rescript of the classic song "Jingle Bells." It mentions that the song does not mention Wal-Mart or Coca-cola and uses product placement in order to advertise the two companies.
ACCESSION #
35831499

 

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