TITLE

Market Research : A Changing World

AUTHOR(S)
Medcalf, Graham; Dodd, Jonathan
PUB. DATE
November 2008
SOURCE
NZ Marketing Magazine;Nov2008, Vol. 27 Issue 10, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the state of market research in New Zealand in 2008 and discusses the challenges posed to market research companies to keep pace with innovation. It notes that marketers in the digital world are faced with the challenge to uncover how ideas and brands are communicated via online social networks. It is said that the success of marketing campaigns in the future will be based upon the ability of marketers to measure results and tie them back to specific goals.
ACCESSION #
35762739

 

Related Articles

  • AD TARGETING GETS SOCIAL. LIEB, REBECCA // Advertising Age;4/4/2011, Vol. 82 Issue 14, pC-1 

    The article examines target marketing through the use of Internet advertising and marketing presented on social media. It is noted that social media pose many of the same challenges to marketers as did the growth in use of the World Wide Web in the early 2000s. Marketing research companies which...

  • Social media - should I bother? Gray, Andi // Westchester County Business Journal;4/25/2011, Vol. 47 Issue 17, p19 

    The article explores the significance of online social media in marketing. It discusses how essential a website is in a business, citing four sets of skills needed from a marketing firm regarding Internet marketing including design, writing, and search engine optimization. It suggests to invest...

  • GfK analysiert Soziale Medien. Rode, Jörg // Lebensmittel Zeitung;1/25/2013, Issue 4, p0046 

    The article discusses uniform standards for researches on online social networks according to the German market research company GfK.

  • Reach beats frequency in Facebook's new layout. NEFF, JACK // Advertising Age;10/31/2011, Vol. 82 Issue 39, p1 

    The article discusses changes to the design of the Web site of the online social network Facebook created by the Internet industry firm of the same name. Marketing research on the effects of the changes for those companies and brand name products which maintain pages on Facebook conducted by the...

  • Ashley Friedlein: DIGITAL MARKETING.  // Marketing Week;12/13/2012, Vol. 35 Issue 52, p8 

    This article discusses the use of personalization and customization in online marketing research and advertisements, with a focus on the associated privacy concerns. Topics include the difference between anonymous and known online customers, the use of social data and the social graph model of...

  • Extension of ASA's remit to all of online is long overdue. Pearse, Justin // New Media Age;3/11/2010, p02 

    The author reflects on the regulation of online marketing. He is critical of how companies had taken liberties online with their marketing campaigns and bent rules despite the introduction of self-regulatory rules. He lauds the extension of the Committee of Advertising Practice (CAP) Code of the...

  • FACEBOOK USAGE FOR MARKETING MEASUREMENTS. Kolev Kolev, Dimitar; Aleksiev Stanev, Elizar // Dialogue (1311-9206);Jun2013, Issue 2, p72 

    The significance of social networks for the business as a part of marketing instruments is constantly growing, which requires constant observations and studies of different opportunities for conducting marketing researches. In this article some of the methods for marketing research in Facebook's...

  • Social Media, Tweets and Blogs.  // American Banker;9/14/2010, Vol. 175 Issue 141, Special section p11 

    Charts are presented on research on so-called social media including membership in online social networks, use of the microblog service Twitter and Internet marketing of financial services industry firms through online social networks.

  • Facebook study: Reach is down for posts, but engagement is up.  // Advertising Age;11/26/2012, Vol. 83 Issue 42, p1 

    The article considers research on the online social network Facebook indicating that fewer of its users are reacting to messages from brand name products or companies that maintain pages on the network for Internet marketing.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics