Gruenwedel, Erik
December 2008
Home Media Magazine;12/14/2008, Vol. 30 Issue 50, p1
Trade Publication
The article reports on a statement by Blockbuster about its contingent plans in place to address the economic uncertainty and remain profitable through 2009. According to Blockbuster chief financial officer (CFO) Thomas Casey, the DVD rental service company has maintained its focus on improving the net-rental rate on titles while retaining gross profitability in stores.


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