Heckman, James
January 2000
Marketing News;01/17/2000, Vol. 34 Issue 2, p9
Trade Publication
The article discusses legislative and regulatory issues related to marketing in the U.S. Data-privacy protection issues are expected to be the leading legislative and regulatory issues marketers face in 2000. Beginning in April, marketers will grapple with the Children's Online Privacy Protection Rules, which were passed by the Federal Trade Commission last year to help marketers comply with new legislation. Under the new rules, Internet marketers targeting children under age 13 must get "verifiable parental consent" before collecting personally identifiable information.


Related Articles

  • New FTC Guidance: Advertising in the Smartphone Age. PRY, CARL G. // ABA Bank Marketing;Jun2013, Vol. 45 Issue 5, p37 

    The article examines guidance on regulations on disclosures in Internet advertising issued by the U.S. Federal Trade Commission (FTC). The application of FTC rules on Internet advertising disclosure to advertising presented on cell phones, mobile computing devices and in social media marketing...

  • The Do's and Don'ts Of Dot-Com Marketing. Bachman, Katy // Adweek;3/18/2013, Vol. 54 Issue 11, p13 

    The article considers compliance by corporate marketers with Dot-Com Disclosures, guidelines on Internet marketing and advertising regulations issued by the U.S. Federal Trade Commission (FTC). Compliance methods for updates to the guidelines issued by the agency related to the presentation of...

  • Policing the Online Advertising Market. Shields, Mike // Adweek;3/22/2010, Vol. 51 Issue 12, p6 

    The article presents information on proposals to expand U.S. government regulation of the online advertising industry. A consumer privacy bill which would affect online behavioral target marketing is discussed. A financial reform bill which would grant the Federal Trade Commission expanded...

  • FTC Sets New Guidelines for Endorsements, Testimonials. Renfrow, Jacqueline // Response;Nov2009, Vol. 18 Issue 2, p8 

    The article reports on the new guidelines issued by the U.S. Federal Trade Commission (FTC) concerning the use of endorsements and testimonials in advertising's final revision. The guidelines address the endorsements by celebrities, customers and organizations, as well as the revelation of...

  • Court Halts DNC Scheme. Viveiros, Beth Negus // Direct;Jan2004, Vol. 16 Issue 1, p19 

    Reports on a complaint filed by the U.S. Federal Trade Commission against Ken Chase, doing business as Free Do Not Call List.org and National Do Not Call List.us, in May 2003. Allegations against the registration program of Chase.

  • The New Spamscape. Friel, Alan L. // Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p49 

    The article focuses on the changes to the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 proposed by the U.S. Federal Trade Commission. Some changes to CAN-SPAM includes: (1.) shortening the grace period for honoring opt-out requests; (2.) modifying the...

  • TERMS AND CONDITIONS. BRODY, JESSE // Marketing News;Nov2014, Vol. 48 Issue 11, p34 

    The article discusses privacy laws as they relate to digital and Internet marketing campaigns and provides advice as to ensure that a campaign does not violate these laws. Topics discussed include the use of passive tracking software and practices such as cookies, regulations for behavioral...

  • Hollings questions Bush's handling of media authority. Hatch, David // Electronic Media;3/11/2002, Vol. 21 Issue 10, p30 

    Focuses on the concerns of Senate Commerce Committee Chairman Ernest Holling on the media merger review authority held by the Federal Trade Commission in the U.S. Scrutiny of Holling on the merger review plans; Call of the chairman to the Congress; Details of the objections.

  • What do we really mean when we say we will not track online? BRANAM, SARAH // Advertising Age;5/7/2012, Vol. 83 Issue 19, p98 

    The author offers opinions on U.S. Internet advertising and marketing law and regulation. It is argued that the do not track proposal offered by the Federal Trade Commission (FTC) was intended to provide consumers with the right to prevent their Internet searching from being used for targeting...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics