TITLE

Brand battle: Barbie vs. the Pet Rock

AUTHOR(S)
Smullen, Maureen
PUB. DATE
September 2000
SOURCE
Playthings;Sep2000, Vol. 98 Issue 9, p104
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses guidelines in brand management for toy businesses. Advantages offered by branding to toy retailers; Factors to consider in brand management; Tasks needed to be carried out by manufacturers and retailers when building toy brands.
ACCESSION #
3565952

 

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