A Weblog in Media Controlled Nation: An Analysis of Screenshots in Malaysia

Talbert, Jennifer
November 2007
Conference Papers -- National Communication Association;2007, p1
Conference Paper
The purpose of this study is to determine the role weblogs, as a type of online journalism, play in media controlled societies. This study will analyze general research regarding weblogs to provide an overview. Additionally, information regarding state controlled media is provided. This study utilizes two different theoretical frameworks: agenda setting as outlined by McCombs and Shaw (1972) as well as the spiral of silence theory as proposed by Noelle-Neumann (1974). Based on interpretive research, this study thematically analyzes a blog from a country where the media is controlled. The weblog, Screenshots, a Malaysian blog was selected for analysis. An open coding schema was developed to uncover content themes in the weblog. These themes were compared with themes from mainstream media. Results are presented as well as a discussion section that includes future research directions. ..PAT.-Unpublished Manuscript


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