TITLE

COMMUNICATIONS

AUTHOR(S)
Blake, Richard A.
PUB. DATE
January 1972
SOURCE
America;1/29/1972, Vol. 126 Issue 4, p91
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses certain assumptions regarding political campaigns in the U.S. He explains that limited campaign spending will shorten the period of the electioneering to a peak of frenzy immediately before Election Day. He notes the advantage of prolonged campaign for the Democratic Party. He cites the suggestion of some prominent advertisers that no campaign announcement on television or radio should be shorter than five minutes.
ACCESSION #
35497147

 

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