TITLE

The big (consumer) picture

PUB. DATE
November 2008
SOURCE
Revolution (14605953);Nov2008 Digital Marketing Guide, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers insights on integrated marketing. It notes brands' recognition of the need to integrate online and offline customer data to get a complete view of the customer. Chris Pearce, business director at TMW, suggests integrating channels at different stages of the customer buying cycle to obtain more benefits. Brands are already combining electronic mails with user behaviour to boost cross and upsell avenues.
ACCESSION #
35301856

 

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