Irritation, aggravation & frustration

Meredith, Brian
October 2008
NZ Business;Oct2008, Vol. 22 Issue 9, p78
Trade Publication
The article discusses the importance of minimizing the risk of irritation, aggravation and frustration which damage brand franchises. It states that irritations grow into aggravations with frequency of exposure. According to the author, his irritation with the TVNZ Brand has grown into aggravation which culminated in a sufficient level of frustration that he now actively seeks to avoid consuming the product. He adds that businesses should understand that irritations, aggravations and frustrations can lose customers.


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