TITLE

Irritation, aggravation & frustration

AUTHOR(S)
Meredith, Brian
PUB. DATE
October 2008
SOURCE
NZ Business;Oct2008, Vol. 22 Issue 9, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of minimizing the risk of irritation, aggravation and frustration which damage brand franchises. It states that irritations grow into aggravations with frequency of exposure. According to the author, his irritation with the TVNZ Brand has grown into aggravation which culminated in a sufficient level of frustration that he now actively seeks to avoid consuming the product. He adds that businesses should understand that irritations, aggravations and frustrations can lose customers.
ACCESSION #
35158624

 

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