Federal Trade Commission Reviews Guidelines for Environmental Marketing Claims

April 2008
Venulex Legal Summaries;2008 Q2, Special section p1
This article discusses the move of the U.S. Federal Trade Commission (FTC) to review its guidelines regarding environmental marketing claims in 2008. It discusses the commission's approach to claims relating to greenhouse gas emissions, carbon offsets and Renewable Energy Certificates (RECs). It identifies the potential sources of confusion that concerns the ultimate effect of a carbon offset. In addition, the article explains the implications of the review for advertisers.


Related Articles

  • FTC Reviews Environmental Marketing Guides. Bergeson, Lynn L. // Pollution Engineering;Apr2008, Vol. 40 Issue 4, p23 

    The article reports on the initiative of the U.S. Federal Trade Commission (FTC) to review its "Guidelines for the Use of Environmental Marketing Claims" or the Green Guides. The Green Guides focuses on claims regarding carbon offsets and renewable energy certificates. The FTC says that carbon...

  • FTC Releases Final Version of Green Guides. Franken, Jessica // Nonwovens Industry;Nov2012, Vol. 43 Issue 11, p36 

    The article focuses on the release of the finalized update of the "Environmental Marketing Guides," or Green Guides, by the U.S. Federal Trade Commission (FTC) on October 1, 2012. It states that the Green Guides have set forth how truth-inadvertising principles apply to green marketing claims....

  • Carbon Offsets. Schmidt, Charles W. // Environmental Health Perspectives;Feb2009, Vol. 117 Issue 2, pA62 

    The article discusses the growing carbon-offset market in the U.S. that is available to businesses, persons, or groups interested in reducing their carbon footprints. It mentions the Clean Development Market (CDM) and certified emission reductions (CER) that can be traded to comply with Kyoto...

  • MARKETING GREEN. BERGESON, LYNN L. // Manufacturing Today;Fall2009, Vol. 9 Issue 4, p6 

    The article focuses on the Guides for the Use of Environmental Marketing Claim or Green Guides issued by the U.S. Federal Trade Commission (FTC) in 2009. Green marketing workshops were prompted by the House Select Committee on Energy Independence and Global Warming for FTC to consider potential...

  • "STEEL IN THE GROUND": GREENING THE GRID WITH THE iUTILITY. Tomain, Joseph P. // Environmental Law (00462276);Fall2009, Vol. 39 Issue 4, p931 

    As the United States addresses climate change through carbon reduction strategies, it must focus on the two major parts of our energy portfolio-oil and electricity. Electricity is a central focus because over one-half of all electricity generated is derived from coal-burning power plants, which...

  • From the Editor's Desk. Priesnitz, Wendy // Natural Life;Jan/Feb2014, Issue 155, p4 

    The article discusses issues related environmental protection and sustainable development. It highlights critical topics including greenhouse gas emissions as well as renewable energy and grassroots projects. It also highlights Vancouver's Greenest City initiative and the important role played...

  • Backgrounder. Lawton, Graham // New Scientist;8/1/2009, Vol. 203 Issue 2719, p26 

    The article focuses on the American Clean Energy and Security Act, the first serious attempt to pass legislation to reduce U.S. greenhouse gas emissions. Provisions of the bill call for establishing a cap-and-trade scheme, as well as various renewable energy targets. The House of Representatives...

  • Claims that don't cut it. Hely, Susan // Money (Australia Edition);Sep2009, Issue 116, p31 

    The article focuses on the growing concern about carbon offsets that products claim to have. It mentions the growing number of carbon offset claims as business owners attempt to address consumers' desire to cut their greenhouse gas emissions which contribute to climate change. Due to misleading...

  • CARBON UPSETS: FINDING RELIABLE OFFSET PROGRAMS. Parks, Liz // SN: Supermarket News;Summer2008 Whole Health Suppplement, Vol. 56, p62 

    The article focuses on finding reliable carbon offset programs for retailers to help decrease greenhouse gas (GHG) emissions. Renewable energy and energy-efficient projects are two types of activities cited that can generate carbon offsets. Certifications for carbon offsets include the Voluntary...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics