TITLE

Federal Trade Commission Reviews Guidelines for Environmental Marketing Claims

PUB. DATE
April 2008
SOURCE
Venulex Legal Summaries;2008 Q2, Special section p1
SOURCE TYPE
Law
DOC. TYPE
Article
ABSTRACT
This article discusses the move of the U.S. Federal Trade Commission (FTC) to review its guidelines regarding environmental marketing claims in 2008. It discusses the commission's approach to claims relating to greenhouse gas emissions, carbon offsets and Renewable Energy Certificates (RECs). It identifies the potential sources of confusion that concerns the ultimate effect of a carbon offset. In addition, the article explains the implications of the review for advertisers.
ACCESSION #
34881242

 

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