TITLE

Lastminute.com kicks off creative review

AUTHOR(S)
Newland, Francesca
PUB. DATE
August 2000
SOURCE
Campaign;08/04/2000, Issue 31, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights Great Britain-based online firm Lastminute.com's review of its creative advertising account. Agency of the firm when the review was conducted; Advertising budget of Lastminute.com; Investments on commercials for television, radio and the press.
ACCESSION #
3486469

 

Related Articles

  • Lastminute picks Quiet Storm for £2m task.  // Marketing Week;9/18/2003, Vol. 26 Issue 38, p10 

    Reports on the selection of Quiet Storm to handle the advertising account of Internet firm Lastminute.com in Great Britain. Promotion of the company as a lifestyle brand; Launch of a consumer communications campaign; Budget of the commercial.

  • Diary: Pick of the Week - Adam & Eve/DDB, Lastminute.com.  // Campaign;5/30/2014, p30 

    A review is offered for an advertisement created for Lastminute.com PLC.

  • Lastminute hunts agency for ...25m creative account. Jardine, Alexandra // Marketing (00253650);8/3/2000, p1 

    Reports plans of Lastminute.com to hold a formal review of its advertising arrangements in Great Britain. Impact of the changing market of the Internet industry on the operations of the company; Selection of M&C Saatchi for the marketing operations of the company; Strategies in advertising...

  • Lastminute launches Valentine's promo.  // New Media Age;2/7/2008, p5 

    This article reports on the Valentine's Day campaign launched by Lastminute.com to drive new subscribers to the Web site. The advertising and marketing campaign will raise awareness of the Web site's gift range by encouraging users to join an interactive game for the change to win a Velentine's...

  • M&C keeps 5m pounds Lastminute brief. McCawley, Ian // Marketing Week;8/24/2000, Vol. 23 Issue 30, p11 

    Reports the extension of the advertising contract of Lastminute.com with M&C Saatchi with Lastminute.com in Great Britain. Competitors of M&C in the advertising contract of Lastminute.com; Information offered in the Web site of the company; Role of M&C on the establishment of the electronic...

  • Lastminute keeps M&C Saatchi for 5m pound ad job. Rosier, Ben // Marketing (00253650);8/24/2000, p3 

    Reports on Lastminute.com's appointment of M&C Saatchi to handle its advertisements. Online travel and leisure services offered by the company; Details on its advertising plans.

  • Lastminute.com splits with Quiet Storm over fees.  // Marketing (00253650);12/11/2003, p3 

    Internet-based late-deals specialist Lastminute.com PLC's advertising agency, Quiet Storm, has resigned the creative account after just six months. Quiet Storm was appointed in June 2003 to work for the brand on a project basis, after a creative pitch. However, the agency claims that it...

  • Lastminute.com picks M&C Saatchi. Barrett, Lucy // Marketing (00253650);7/8/1999, p4 

    Focuses on Internet travel specialist Lastminute.com's selection of M&C Saatchi to handle its advertising account. Foray into offline brand-building; Estimated number of web site users; Development of a poster that will run initially on the London Underground.

  • McDonald's in dot-com holiday promotion.  // Marketing Week;2/6/2003, Vol. 26 Issue 6, p7 

    Reports on the launching of joint marketing campaign by Lastminute.com and McDonald. Promotion of Big Mac; Holiday destinations; Assessment of the online activity.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics