TITLE

Publicity-savvy Ransom Olds used road trips to build a famous brand

AUTHOR(S)
Benedetti, Marti
PUB. DATE
September 2008
SOURCE
Automotive News;9/15/2008 How General Motors Change, Vol. 83 Issue 6325A, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how Ransom Eli Olds used road trips to build a famous automobile brand. Olds has two vehicles and a rock band named after him. His most prominent namesake was the Oldsmobile. He later founded Reo Motor Car Co. in Lansing, Michigan, using his initials to name the company and the car. He is most acclaimed for his Curved Dash Oldsmobile Runabout, which went into production in Detroit in 1902.
ACCESSION #
34858919

 

Related Articles

  • technology's PAST. Karwatka, Dennis // Tech Directions;Feb2003, Vol. 62 Issue 7, p10 

    Presents information on the Oldsmobile, the oldest automobile in the U.S. founded by Ransom Eli Olds. Family background of Olds; Type of automobiles developed by Olds Motor Vehicle Co. which was established by Olds in the U.S. in 1899; Highlights of REO Motor Car Co. which was also opened by...

  • Olds helped Detroit become motor capital. Child, Charles // Automotive News;6/26/1996 Special Issue 100 Events, Vol. 70 Issue 5666, p18 

    Discusses how automobile pioneer Ransom Olds made Detroit, Michigan the center of the automobile industry in the United States. Olds' development of the Curved Dash Oldsmobile Runabout car; Olds' setting up of his business in Detroit; Olds' hiring of subcontractors; Industry innovations by...

  • LETTERS TO THE EDITOR. Rose, Steve; Powell, Michael // New American (08856540);4/28/2008, Vol. 24 Issue 9, p5 

    Letters to the editor are presented in response to articles that were published in previous issues, including an article about Amerityre Corp., a company that produces American-made polyurethane tires, and an article about automotive history where it points out that it was Ransom Olds, not Henry...

  • Oversville for Oldsmobile. McGuire, Bill // AutoWeek;12/25/2000, Vol. 50 Issue 54, p26 

    Presents a history of the Oldsmobile division of United States-based car maker General Motors Corp. Role of the Olds family in establishing Oldsmobile; Benchmark design in automotive history; Introduction of the assembly line by Ransom Eli Olds.

  • At heart, R.E. Olds was an engine guy. Child, Charles // Automotive News;6/26/1996 Special Issue 100 Events, Vol. 70 Issue 5666, p13 

    Focuses Ransom Olds' pioneering role in the development of the automobile engine. Biographical information; Steam engine development at Olds' machine shop; Sale of Olds' first automobile; Olds' automobile company venture.

  • 100 YEARS OF FIRSTS.  // AutoWeek;9/15/2008, Vol. 58 Issue 37, p15 

    The article reports on the milestones in the history of automobile production in the U.S. It was in 1897 that Olds Motor Vehicle Co., under founder Ransom Olds, produced its first vehicle and in 1899 Adam Opel built his first motorcar. In 1901, the curved-dash Oldsmobile, became the first...

  • Rust or Bust. Longworth, Richard C. // Conference Board Review;Mar/Apr2008, Vol. 45 Issue 2, p7 

    The article presents information on businesses that flourished in the Midwest. In Dearborn and Detroit, two cities in the Midwest, Henry Ford and Ransom Olds launched two automobile industries. The Dodge brothers, John and Horace, set up their automobile plant in Hamtramck. While J.H. Whiting...

  • Rights of Men, Rites of Passage: Hunting and Masculinity at REO Motors of Lansing, Michigan, 1945-1975. Fine, Lisa M. // Journal of Social History;Summer2000, Vol. 33 Issue 4, p805 

    Explores the association between the automobile workers of Reo Motor Car Co. in Lansing, Michigan and game hunting. History of game hunting; Results of a survey conducted by the Michigan Department of Resources Research and Development Division; Rites of masculinity; Rights of men to hunting.

  • THE HISTORY: From Mound Builders to Car Makers. Sirvaitis, Karen // Michigan (0-8225-4085-1);2002, p17 

    The state of Michigan takes its name from the Ottawa Indian word "michigama," which means great water. The Ottawas used the word to describe what we call Lake Michigan. American Indians in what later became Michigan eventually learned the skill of mound building from other Indians hundreds of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics