Ad Bounty Hasn't Arrived

Teinowitz, Ira
September 2008
Television Week;9/22/2008, Vol. 27 Issue 24, p3
Trade Publication
The article reports that the widely anticipated massive increase in individual advertising spending for the U.S. presidential campaigns. Broadcasters in several battleground states say the presidential campaign is generating significant revenue, especially in a down economy, but they have been a little surprised and disappointed so far. Evan Tracey, chief operating officer of TNS Media Intelligence's Campaign Media Analysis Group, said on average, $2.7 million a day is being spent on political ads.


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